Course Overview

Applications are now open for the Branding and Online Promotion for Musicians short course created in partnership with the Musicians Union

In the modern music industry, an artist’s brand and creative vision are more important than ever. Whether you are an artist yourself or looking to pursue a career in the music industry, this course is a great first step in understanding marketing an artist or music project.

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Course Details

In this specially curated short course, students can expect to learn what really makes a brand stand out. From the development of branding to methods for music promotion, UK music industry structures and the roles of different industry experts, this course sets out to offer an accessible starting point to the music industry.

As well as expanding their knowledge of marketing, branding, promotional routes, potential career pathways and more, students will also develop essential practical skills.

Being able to convey a brand to an audience as an artist is essential. Within their time on the course, students will learn how to put together press kits, posters, and portfolios through expanding their design and writing skills, giving them the chance to learn and express themselves in a supported environment.

Our course is SQA accredited; on successful completion, you will also receive an industry recognised National Progression Award in ‘Music Business’ to add to your CV.

This course is also accredited by the Musicians Union! The inspiration for the course came from discussion with the MU team about gaps in UK industry. Our course materials were developed specifically to meet the needs of current MU members and those working in the sectors across the UK industry.

What are you waiting for? As this is a FREE course, spaces are very limited, so don’t wait around and miss out.

By completing this course you will also be awarded a £50 voucher to use at Guitar Guitar – stockists of musical instruments, audio interfaces, microphones and more!

“The tutors were fantastic. Good at delivering info and very approachable.” – AMS short course student

Additional Information

This course is available for those who reside in Scotland and are aged fourteen and above.

This course has been specially curated in collaboration with the Musicians Union. We are proud to offer the course exclusively to MU (Musicians Union) Scottish members! Not a member yet? Sign up for £1 today and get your application for the course upon registration.

Note: You can apply and attend only one course at a time!

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In Partnership with

Friday Online Course

Start Date: Friday 20th May 2022

End Date: Friday 24th June 2022

Duration: 6 weeks / 6 classes in total (classes are on 6 Fridays)

Time: 10AM-4PM

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This short course is the first step in your musical career, and there are many routes you can go down to further develop your skills.

After completing this short course, you could enroll onto our HND in Music or BA (Hons) in Music and Sound if applicable.

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