The Academy of Music and Sound and AMSonline will be partnering with Liverpool Sound City on a series of exclusive online masterclasses.

We’re thrilled to announce that we’ll be partnering with Liverpool based conference and music festival Sound City on a collaboration which includes a programme of exclusively curated masterclasses focused on employability, industry skills, and careers in the music sector, exclusively for AMS staff and students.

Sound City said of the partnership, “Sound City’s core aim is to help the very best in upcoming talent and with many university courses now competing for attention and so many graduates looking for work, its vital that students set themselves above the competition and make their mark in the industry!  Sound City has started a partnership with the Academy of Music and Sound with the primary aim of improving their students music industry skills and employability.”

The first of a series of Masterclass will take place Tuesday 1 December at 7pm via Guesthouse, and will be an interview Band Manager Alfie Skelly on ‘How To Build A Bands Music Profile’

Alfie Skelly has worked in the industry for over 15 years working with the likes of The Coral and Arctic Monkeys. He currently manages The Mysterines (Pretty Face Recordings) and The Lathums ( Island Records) who both had sold-out UK tours, among others including Abbie Ozard, through Modern Sky Record label. The talk will span all things managerial, including how Alfie has built up the profiles of both The Lathums and The Mysterines. Alife will discuss how he gets them gigs, how he lands artists record deals, publishing deals and tours, plus he will talk about how he markets and promotes the bands.

We’re absolutely thrilled to be able to offer this to our students and staff! And with a whole host of exciting masterclasses and talks coming up, we’re sure it’s going to be a thrilling time for online learning.


About Sound City

Globally-recognised Sound City, the leading champion of emerging UK talent, is set to return bigger and better than ever in 2021 – With three full days of music discovery right across the city of Liverpool, Headline acts this year include Rejjie Snow, Red Rum Club and The Murder Capital.”

Like what you hear? Find out more about AMS music courses and read the latest news.